Build hype in three phases
1. Tease (8–6 weeks out)
Drop cryptic visuals, countdowns, and "save the date" posts.Run a Story poll: "What do you want us to cover?" It's research disguised as engagement.Launch an early-bird offer with a real deadline. Urgency works when it's honest.2. Amplify (6–2 weeks out)
Reveal speakers, performers, or special guests one at a time — you get more posts out of one drip than one big splash.Make shareable assets. Quote graphics, speaker reels, venue walkthroughs.Partner with micro-influencers in your niche. The 1K–50K follower range tends to convert better than the mega-accounts.3. Build FOMO (final 2 weeks)
"Only X tickets left" — if it's true.Show the setup. "Here's what we're building for you" is content that sells itself.Encourage registered guests to post their own "I'm going" moments with a branded hashtag.Play to the platform
Instagram. — Reels and carousels outperform static. Use location tags and event stickers in Stories.LinkedIn. — The right home for B2B. Thought-leadership tied to your event theme.TikTok. — Short, raw, personality-driven. Show the humans behind it.Email. — Still the highest-converting channel. Segment your list and write like a human.User-generated content
A branded hashtag and a live social wall projected in the room. Guests do the marketing for you, and everyone wants to see their post on the big screen.
Don't stop when the event ends
Recap videos, testimonials, and key takeaways within 48 hours. That's how next year sells out.
Great event, quiet marketing — that's the sound of an empty room. Start early, stay consistent, make sharing easy.
Ready to plan your event?
Browse verified vendors and get AI-powered planning assistance.
